Learning From Facebook’s Notification Boxes
When I logged into my Facebook page today, I saw this:
This is a simple notification box that directs your attention towards a new feature that has been implemented.
You may not think of this as a tour, but it is a tour — only that it is a one step tour.
Facebook does a lot of this, and you’ve probably seen them in many other places too. The reason this works is that it directs the users attention to the feature when the user is goes to the appropriate page. So its timely, and relevant.
By displaying the notification in-app, Facebook quickly directs the user’s attention towards it. You can be pretty sure that after dismissing this box, most users are going to play with this new feature right away. The result? More engaged users, and users who explore parts of the application that they might not have used otherwise.
The brilliant part is that you can use Tour My App to do exactly the same thing for your application.
All you have to do is to create a tour, with just one step in it. The step points to the element of interest, with an appropriate message. Then, add this line after the integration code on the specific page where you want to the notification to appear.
[Replace <tour_id> with the ID of the tour. You can find the ID in the Integration Documentation link for the tour]
Now, when a user visits the page, they will be shown the message with a pointer to the relevant element.
The best part is that you don’t have to keep track of who has seen it and who hasn’t. Tour My App will keep track and the next time the same user visits this page, they will not be shown the message again.
So, go ahead. Sign up for Tour My App and start engaging users like Facebook!