Press Release: Tour My App Helps Web Application Developers Improve User Engagement
CHENNAI—5 July 2012—Silver Stripe Software Pvt Ltd announces the release of Tour My App, a tool that helps web application developers improve user engagement on their web application.
Over the last few years, online business models for web based applications have moved to a self-service model where users sign up and evaluate products by themselves, without the involvement of a sales person. A big problem web application developers face is from users who sign up, but do not see all the features of the product, and leave without making a purchase.
Tour My App helps web developers add guided tours within their application. These tours show users how to use the application and its features step by step, as if a sales person was sitting beside the user and guiding them.
“When new users sign up for a web application, then only spend a few minutes trying to explore the features of the product. If they do not find the features they are looking for, then they close the browser and leave forever. Web applications are losing a huge number of users due to inadequate guidance in those critical few minutes” says Kausikram Krishnasayee, Product Manager for Tour My App.
Added Kausikram, “Tour My App can be integrated with web applications in just a few minutes. With the number of web-based self-service products growing at a rapid pace, there is huge demand to solve the user engagement problem, and Tour My App fills the gap.”
Analyst firm Gartner estimates the current online web application market to grow to $14.5 billion by the end of 2012, and to reach $22.1 billion by 2015.
Tour My App is open for signup online at http://tourmyapp.com
About Silver Stripe Software Pvt Ltd
Silver Stripe Software is a startup based in Chennai that develops web application products. Silver Stripe Software was founded by Siddharta Govindaraj, who has ten years of experience working in startups in India and abroad. Their first product, Tools For Agile, is a project management tool for managing globally distributed projects. Their second product, Tour My App, aims to solve the problem of user engagement in self-serve web apps.
For further details, contact:
+91 94450 40487